Inside Vaquera.nyc's new shop
Nov. 16, 2024

PARIS — Can a web shop capture a fashion label’s soul? Vaquera seems to think so. And honestly? After one visit to their new web shop, I’m inclined to agree.

The site itself reads like a love letter to contradiction. Raw, almost confrontational layouts meet typography as teeny as a Tiffany engraving. Order and rebellion coexist, as an oversized cursor creates a tension that feels unmistakably Vaquera. All this while staying within Shopify's best practices and keeping navigation effortless – because even the most rebellious shopper hates getting lost.