PARIS — Can a web shop capture a fashion label’s soul? Visit the new vaquera.nyc and decide for yourself.

The site reads like a love letter to contradiction – extra large images paired with a tiny 10px font, reminiscent of a Tiffany engraving. A hyper-rational layout is brazenly eclipsed by an oversized nostalgic 90's cursor effect. The tension created from these decisions is unmistakably Vaquera. All this while staying within Shopify's best practices and keeping navigation effortless – because even the most rebellious shopper hates getting lost.